Family Talk is an underage drinking prevention program created by Labatt in collaboration with its parent company Anheuser-Busch InBev and drawing on the knowledge of experts in this field including Canadian parenting and family life speaker, educator and author Judy Arnall.
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It’s a program that parents can turn to throughout the parenting process, no matter how old their kids may be. The good news is that, as parents, we don’t need to reinvent ourselves, since Family Talk isn’t a set of rules – it’s simply a different approach that helps parents more effectively use the tools they already have.
With the relationship building model, and using the three stages of parenting – teaching (ages 1-11), facilitating (ages 12-17) and coaching (ages 18-21) – we just need to sharpen the tools we already have. If you genuinely want your children to make smart decisions in this adult world, the relationship model is a different approach that really works.
This website helps you understand each of the three stages of parenting and provides tips and advice on how to put this model into practice. Parents can also download a copy of our new Parent Guide.
Studies have shown that parents still have a significant influence on their children’s decisions about alcohol, and that’s why we’re proud to offer our Family Talk program to help parents start the discussion.
Our Vision
Labatt’s vision is to be the Canadian leader in the fight against drinking and driving and the country’s pre-eminent voice of moderation. We have been an industry leader for more than two decades in encouraging consumers, especially young adults, to enjoy our beer responsibly and moderately. We recognize our responsibility to improve the world where we do business and we are committed to building our company for the long-term with a legacy for future generations that our employees can be proud of.
